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E-commerce, WordPress

Unicolor Store

A mobile-first storefront for a fashion label whose customers shop almost entirely on their phones. Over 80% of Unicolor’s revenue came from mobile, yet the store was designed for desktop. We started with the smallest screen: one-handed navigation, bold collection lists and a checkout in three steps.

Task

Design the store for the thumb, then scale it up.

  • Strategy

    E-commerce strategy, UX research

  • Design

    UI design, Design system

  • Client

    Unicolor

Two phones showing the Unicolor Store app

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We’re a team of creatives who love bold ideas and help brands and tech companies to build identities that last, from strategy to motion.

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